CEO and Founder at ParentTV, Sam Jockel, joined UQ Ventures in 2020 as Entrepreneur in Residence for Ventures accelerator program and startup space, ilab. Sam is 'support coach' to 10 super talented, motivated, and disruptive startup teams.

Sam started her career as a social worker working in schools and community. She first launched into the digital world in 2010 when she started the facebook page ALDI Mum which grew from nothing to over 170,000 followers and counting. In 2012 she co-founded Social Media Agency Good Funny Smart and established another online community called School Mum which has grown to over 460,000 followers. In 2017 she ventured into the tech startup world and launched ParentTV a video streaming website personalising parenting advice from the world's leading research based parenting experts direct to parents via any digital device.