Craft the perfect funding pitch and stand out from the crowd

27 Oct 2022

Noga Edelstein will never forget the day a startup founder opened her funding pitch with a blank screen and asked Edelstein and her colleagues whether they liked the photos of the hotel she had stayed at on a recent holiday.

“We were suitably confused,” recalls Edelstein, Venture Partner at Sydney-based Black Nova Venture Capital.

Hailey Brown, CEO and Founder of Vacayit.

“She went on to explain that this is what vision-impaired people experience when attempting to research a holiday destination online, and that’s why she had founded a travel platform for blind people called Vacayit. She got her point across perfectly and memorably.”

Vacayit mastermind Hailey Brown had nailed one of the pillars of a successful startup pitch: weaving a compelling narrative. “The most memorable pitches are ones that include an interesting or personal story,” Edelstein says.

“You want your business to appear interesting and exciting with lots of potential, but you shouldn’t provide every last detail so that the investor feels they already know everything about you.” – Noga Edelstein

“Storytelling significantly improves recall and the likelihood of an investor remembering your pitch from the hundreds of others they saw that month.”

Read the full story on The CEO Magazine


Hailey participated in the 2022 Ventures ilab Accelerator program and pitched her idea at the ilab Pitch Night.

Learn more about the upcoming 2023 Ventures ilab Accelerator program.

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