Making tourism destinations more engaging for blind and low-vision travellers

27 Jan 2023

How long does it take to launch your own business after graduating from university? Less than a year if you’re anything like Hailey Brown, a UQ alum who studied a Bachelor of Tourism, Hospitality and Event Management / Bachelor of Arts (Psychology).

Only 12 months after graduating, Hailey launched her own business – Vacayit, a revolutionary tourism app enhancing travel experiences for blind and low-vision travellers. The app acts as a tour guide in your pocket, allowing travellers to listen to local stories, history and other information about the places they visit.

“Tourism marketing is primarily visual,” says Hailey.

“For somebody who is blind or has low vision, it can be difficult to make informed and independent decisions before and during travel – and destinations can often be quite an empty experience.”

“With Vacayit, we work with individual organisations and the leading destinations around Australia to create accessible and engaging audio guides at destinations.”

Read the full article on UQ Study

Hailey participated in the 2022 Ventures ilab Accelerator program and pitched her idea at the ilab Pitch Night.